5 Reasons Why New Entrepreneurs Should Be Able to Lead

There are always a lot of responsibilities associated with starting and running a small business. Primary among these responsibilities is leadership. No business runs on its own steam. Every business requires someone with a vision and mission to drive it in the required direction. For anyone to play that role successfully, she must have real leadership qualities which she can use to move the business forward. Without real and dedicated leadership, no business stands a very good chance to succeed. Here are some 5 reasons why new entrepreneurs should be able to lead.

01. The entrepreneur owns the business idea. More than anyone else, it is the entrepreneur who knows the source of the business and what she wants to do with the business. It is she who must therefore lead everyone else in the direction she wants her business to go. She practically holds the key to the success or failure of the business. That comes with some responsibility which only a very good leader can offer.

02. The entrepreneur is the business leader. The main function of a business leader is to give leadership to the business. That leadership comes with discipline, responsibility, resourcefulness and a clear sense of direction. If the entrepreneur is unable to give this leadership, the business usually falters. It may even fail because of that.

03. The entrepreneur is the chief negotiator. To run a small business successfully, it is inevitable that the entrepreneur will have to negotiate regularly with workers, suppliers, customers, partners and financiers. You are not a good entrepreneur if you are unable to offer the desired leadership for these negotiations.

04. The entrepreneur is the chief promoter of her products. It is the entrepreneur who is the human face of her business. She personifies the business. It is she who must give the leadership to promote her products in the market. At times, many entrepreneurs are known and even identified with the names of their products. To promote these products, the things such entrepreneurs usually do or fail to do always have a direct bearing on the fortunes of their products in the market place.

05. The entrepreneur is the chief sales person in the business. It is usually not easy for an entrepreneur if she is unable to sell. All sales persons in a business always follow the lead of the entrepreneur to sell the products of the business. If she is unable to sell, it is usually very difficult for others to sell. This is because there is hardly any other person in the business who knows the products and the markets as well as the entrepreneur.

Every entrepreneur always has an onerous responsibility to run her business in whatever direction she wants. That responsibility comes with discipline and real leadership abilities. The difference between success and failure of a business can at times be solely determined by the leadership quality in the business. Every new entrepreneur who wants to succeed in her chosen enterprise must aim to lead the business responsibly. Remaining relevant and being known by the business you do is always an ideal dream for new entrepreneurs. Your ability to lead is one sure step to that ideal.

By Sule Yesufu---->Article Source: http://EzineArticles.com/7970931